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Discover MoreNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Explore NowA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREJuly’s Master Class webinar takes a look at considerations for market access teams given the introduction of the EU Health Technology Assessment (HTA) process.
Key learnings:
Debjani Rao
Sr. Principal, Value & Access Strategy Consulting, IQVIA
Rebecca Coady
Principal, Value & Payer Evidence Strategy Consulting, IQVIA
