Insight Brief
IQVIA recognized as Next-Generation Customer Engagement Platform Leader by industry analysts Everest Group
Nov 22, 2023
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IQVIA has been named a Leader in the Everest Group Life Sciences Next-Generation Customer Engagement Platforms PEAK Matrix® Assessment 2023.

This is the third 2023 PEAK Matrix Assessment in which IQVIA has been positioned high in the “leader” category.

IQVIA was positioned highest overall in the Everest Group Life Sciences Sales and Marketing Operations PEAK Matrix Assessment 2023 published in June. View Report Excerpt.

The second being when IQVIA was again positioned highest overall in the Everest Group Life Sciences Operations PEAK Matrix® Assessment 2023 published in October. View Report Excerpt.

Industries across the globe have shifted their investment priorities toward delivering personalized Customer Experience (CX), and the life sciences commercial function is no exception.  Enterprises are partnering with CX-centric CRM platform providers to assist them in enabling omnichannel engagement, delivering the right messaging, and unlocking real-time customer analytics to gain a competitive edge.

The IQVIA OCE Platform was recognized for its ability to drive better customer engagement via a well-rounded portfolio of industry-leading products for commercial customer engagement. OCE provides a full spectrum of capabilities, from every personal and digital engagement need to optimization tools that ensure all resources are utilized to maximum efficiency. With embedded intelligence markers throughout, OCE additionally increases adoption of insights and ensures an optimal customer experience.

Download the report excerpt to see why IQVIA continues to be named among the highest ranked leaders by the Everest Group® Industry Analysts.

IQVIA has presented a strong vision for the life sciences commercial function to secure the highest position as Leader. They are evolving their OCE platform to include more CX-based functionalities, delivering on a robust product roadmap, and growing their strategic partnership ecosystem to deliver more personalized customer experiences.

Chunky Satija
Vice President, Everest Group

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