White Paper
Redefining global medical scientific engagement​
Carrie Evans, Director, Global Brand Outsourcing and HCP Engagement, IQVIA
Aug 26, 2026
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AI delivers information. MSLs deliver scientific judgment. The future of Medical Affairs is not about replacing human expertise with AI. It is about empowering MSLs with the tools, capabilities, and coaching needed to transform growing volumes of data into trusted scientific engagement. As stakeholder expectations evolve and scientific complexity increases, organizations taking an integrated approach are already seeing measurable impact through faster preparation, broader expert identification, enhanced scientific insights, and increased confidence across key MSL competencies. Discover how AI-enabled MSLs are redefining Medical Scientific Engagement and shaping the future of Medical Affairs in this white paper.

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