In the dynamic landscape of pharmaceuticals, precision matters. A top pharma company faced a critical challenge: identifying patients who would benefit from timely diagnosis and treatment as well as the providers treating them.

In partnership with IQVIA, a three-step approach was developed:

1. Patient Profiling: Target patients were meticulously profiled by defining clinical features unique to each potential case.
2. Predictive Alerts Model: Leveraging cutting-edge AI and machine learning, IQVIA built a predictive alerts model which identified high-value patients, enabling strategic HCP outreach.
3. Enhanced Sales Force Effectiveness: Armed with insights, the client's sales force engaged with the right HCPs at precisely the right moment, delivering tailored messages.

The predictive alerts program achieved an impressive 25% precision compared to the prior rules-based model's 4%.