Medical Launch Readiness
Making or Breaking a Successful Launch
Much has already been written about the subject of launch readiness, from critical success factors and launch excellence frameworks to tactical roadmaps and launch KPIs. The focus, however, typically tends to be skewed towards commercial activities, with medical launch preparations often not receiving the attention they deserve, considering today's strategic importance of the medical function. Here we discuss common pitfalls in medical launch readiness that pose significant risks to launch success and present experience-based best practices for overcoming them.