This webinar is the final part of our three-part series focusing on the third aspect of startups: growth. The launch environment is more pressurized than ever before. The window for success is expanding due to the convergence of legislative requirements, payer expectations for pricing and evidence, and the need to meet patients’ needs.

Now that brand leaders have identified how to best acquire patients and optimize resources, they need to adopt a growth mindset and focus on:

• Competitive promotional spend: Tailor promotional spend to activities that position and message relative to competitors.
• Identifying the right patients: Understand who the under-diagnosed and under-treated patients are and modify patient support programs.
• Improving payer coverage: Continue to move patients off bridge programs and demonstrate ancillary benefits.
• Converting healthcare providers: Focus on differentiated detailing and the healthcare provider's patient population.

Speakers:

Elyse Muñoz, Ph.D.
Director, U.S. Research & Insights, IQVIA

Brian Lasky
Practice Lead, U.S. Launch Center of Excellence, IQVIA

Nadine Vangelov
Senior Principal, U.S. Launch Center of Excellence, IQVIA