The U.S. healthcare market is in a state of uncertainty with multiple challenging dynamics that are creating a constant need for change.

Modern HCP engagement requires teams to be deployed flexibly, digitally savvy, locally precise, and respond to market dynamics with agility to deliver a satisfying experience. Learn more in this webinar hosted by IQVIA experts in Agile Brand Promotion and Dynamic Deployment.

Key takeaways:

• Tailoring HCP communications and continuously optimizing sales channel strategy to deliver the right message at the right time
• Balancing field sales teams with new differentiated non-promotional field team members to increase HCP satisfaction and provide a seamless experience
• Deploying resources dynamically and with scale to navigate changes in business and brand lifecycle needs

Speakers

Matthew Smith
Senior Principal, IQVIA

Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA

Kirk Harmon
Vice President, Contract Sales Organization, IQVIA

Javier "Jave" Castillo, R.Ph
Vice President, CSO Strategic Solutions, IQVIA