Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to drive better healthcare professional (HCP) engagement and, ultimately, deliver a differentiating customer experience beyond the product.

• Learn the importance of holistically connecting sales, marketing, and customer data in real time, to inform and optimize every decision
• Understand the challenges pharma companies are facing as it relates to HCP engagement
• Identify how pharma organizations can get to a more personalized engagement experience for their customers

Key speakers

Matthew Smith
Senior Principal, Consulting Services,
IQVIA

Kelly Peters
Vice President, Marketing Center of Excellence,
IQVIA

Andrew Burkus
Senior Principal, Client Success, Omnichannel Marketing,
IQVIA

Kristen Winters
Director, Pharma Digital Enablement
IQVIA