Commercial pharma leaders are always looking to maximize brand performance, however, COVID-19 has thrown these long-standing pressures into overdrive.

The complexity of the healthcare provider engagement model has been further complicated by growing margin pressures and impatience in time to insights. How to define, orchestrate, and link strategy to promotion operations is the key to unlocking the ability to be agile in promotion decisions and optimization.

Key Takeaways:

• Learn the pillars of effectively linking strategy to execution
• Understand the analytics needed to make confident decisions when dynamically shifting resources
• Understand how to optimize sales and marketing spend to maximize brand performance in record time

Speakers

Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA

Cristin Liberatore
Principal, Integrated Solutions, IQVIA