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Nota de prensa

El eCommerce de farmacia facturó más de 320 millones de euros en 2020 pero no desbanca a la farmacia de calle como punto de venta de Consumer Health

dic. 13, 2021
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  • El eCommerce de farmacia facturó más de 320 millones de euros en 2020 pero no desbanca a la farmacia de calle como punto de venta de Consumer Health

El encuentro online organizado por IQVIA «Consumer Health conecta: la experiencia omnicanal», contó con la asistencia de más de 160 profesionales.

Jose Luis Fernández, SVP & GM Spain, Turkey, Portugal, fue el encargado de abrir la sesión y afirmó que «la revolución digital se extiende más allá de la compra y se fortalece por la hiperconexión que vivimos los usuarios».

Guillermo Durán, Sell Out Manager, abría su presentación afirmando que “la situación indica que, a día de hoy, el consumidor está hiperconectado y, en su cotidianidad, el mundo online y offline convergen y que ya no existe separación entre ellos”.

En el último bloque del evento, Miguel Martínez, Senior Offering Director y Laia Aguilar, Thought Leadership Director, moderaron una mesa redonda en la que participaron expertos relevantes. Algunas frases destacadas de los speakers:

“El Quick Commerce, la tercera generación del comercio, será clave para el desarrollo futuro del sector y su transición a un mundo digital” Júlia Servent Pigrau, Head of Health, Glovo.

“En las farmacias y en el eretail, ya no vale solo con ser el mejor en precios, el más rápido en los envíos y el que tenga más marcas y más stock, se tiene que trabajar una conexión emocional” Felipe Martin Nuñez, propietario de Farmacia Galileo 61.

“Omni, en la palabra omnicanalidad, no implica simplemente estar en todos los canales sino tratar todos los canales como uno. El desafío no está en añadir canales digitales sino en generar una experiencia integrada entre todos” Danilo Cascino, director de estrategia e innovación TBWA España.

“La personalización en el servicio que prestan las farmacias online y de calle, sigue siendo un pilar fundamental” Reme Navarro Escrivá, cofundadora de Mifarma by Atida.

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