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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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"Global Trends in R&D 2024

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"IQVIA thought leadership with a focus on EMEA.

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"DCTs Deliver Big ROI

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"Capturing value at scale: The $4 billion RWE imperative

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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Publication
Evolución del Mercado de la Farmacia Española con datos de noviembre 2023
Feb 05, 2024
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PRODUCTOS PARA LA TOS Y RESFRIADO

La categoría de productos para la tos y el resfriado ha alcanzado una facturación de 74,5 M€ en noviembre, siendo un 23,2% mayor respecto a las cifras de octubre.

A nivel anual, la facturación entre diciembre 2022 y noviembre 2023, ha sido de 742,35€, lo que supone un crecimiento de un 12,5% frente a los datos registrados entre diciembre 2021 y noviembre 2022.

PRODUCTOS DE BELLEZA PARA MUJER

Durante el mes de noviembre se ha registrado un aumento de ventas de los productos que se engloban en la categoría de belleza para mujer.

El crecimiento respecto al mes anterior es de 30% gracias a una facturación total de 45,3M€, correspondiendo 33,6M€ a productos de uso facial. En comparación con las tendencias de otros años vemos que, pese a no ser productos estacionales, los máximos mensuales registrados en los dos últimos años anteriores (desde 01/2021) se han registrado en el mes de noviembre.

PRODUCTOS DE BELLEZA UNISEX

La categoría de cuidado de labios ha aumentado sus ventas en el mes de noviembre un 64,5% respecto a octubre, gracias a una facturación total de 4,5M€.

A nivel anual, el aumento ha sido de un 30,9% con respecto a las cifras declaradas entre diciembre 2021 y noviembre 2022, registrando en una facturación de 37M€ entre diciembre 2022 y noviembre 2023.

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