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Publication
Evolución del Mercado de la Farmacia Española con datos de enero 2024
Mar 13, 2024

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PRODUCTOS PARA LA TOS Y RESFRIADO
Esta categoría a registrado a nivel anual un crecimiento del 7,7%, gracias a una facturación de 782 M€ entre febrero de 2023 y enero de 2024, respecto a los 726 M€ facturados desde febrero 2022 a enero 2023.
Sin embargo, a nivel mensual ha alcanzado una facturación de 107 M€ en enero, siendo un 11,9% menor respecto a las cifras de diciembre. 
Las subcategorías con una mayor cuota de mercado en enero son antigripales/ anticatarrales (37,8%) y productos para la tos (36,6%).

PRODUCTOS BELLEZA
Durante el mes de enero se ha registrado un aumento de ventas en los productos de belleza.
El crecimiento en el MAT 01/24 (febrero 2023 – enero 2024) respecto al MAT 01/23 (febrero 2022 – enero 2023) es del 14,9%, gracias a una facturación total de 1.391,2 M€. Sin embargo, a nivel mensual se observa un mantenimiento de la facturación respecto al mes anterior (98,2 M€ dic. vs. 98,5 M€ ene.). 
Las categorías con una mayor cuota de mercado son los productos de cuidado facial de mujer 39,5% y protectores solares 22,78%.

PRODUCTOS PARA EL CONTROL DEL PESO
Esta categoría ha aumentado sus ventas un 20,65% respecto a diciembre, alcanzando una facturación total en enero de 3,6 M€. 
A pesar de este crecimiento mensual, el acumulado de ventas de los últimos 12 meses es inferior al equivalente del mismo periodo del año anterior (52,9 M€ de febrero 2023 a enero 2024 vs. 59 M€ de febrero 2022 a enero 2023).
Las subcategorías con mayor cuota de mercado en el periodo febrero 2023 a enero 2024 son los productos para el control de peso multi-efecto (35,3%), quema grasa (34,9%) y drenantes (13,8%).

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