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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Análisis del mercado farmacéutico con efecto del COVID-19 - Semana 23
Jun 18, 2020
Durante la semana 23, se observa que tanto el mercado farmacéutico como el de Consumer Health mantienen la tendencia negativa de las últimas semanas de mayo. Ambos mercados presentan crecimientos positivos desde que empezó el año y desde la crisis sanitaria, pero debemos seguir de cerca la evolución en las próximas semanas de cara a evaluar si el mercado se normaliza en términos de crecimiento ahora que hemos entrado en el mes de junio. A continuación, un breve resumen de los puntos que destacan esta semana:
- La actividad en la farmacia se ha recuperado ligeramente esta semana si nos fijamos en el número medio de tickets (+2,5%), aunque seguimos por debajo de los niveles de 2019 (-6,3% con respecto a la misma semana del año pasado).
- Aunque el mercado de prescripción en valores se mantiene creciendo en el acumulado desde la semana 6 a la 23, con respecto al mismo periodo del año pasado un 2,2%, lleva 7 semanas seguidas por debajo de niveles de 2019 (-4,8% w23 2020 vs 2019), siendo una semana más las clases relacionadas con el aparato respiratorio y sistema locomotor las que están conduciendo este decrecimiento.
- Todos los segmentos Consumer Health presentan crecimientos en valores en el mismo periodo acumulado de 2020 respecto 2019, salvo nutrición infantil, que lleva semanas presentando decrecimientos alrededor de -4%, y PEC dermocosmética, que desde la semana pasada se ha sumado a los segmentos con balance negativo en el periodo acumulado aunque este decrecimiento sea tan solo de -1,4%. Sin embargo, una semana más los valores 2020 se sitúan por debajo de los de 2019, tal y como venía ocurriendo durante todo el mes de mayo. En particular, los segmentos que más decrecen en valores esta semana respecto a la misma semana del año pasado son OTC, PEC y de nuevo, NUT infantil. Es importante mencionar que, con el objetivo de comparar las tendencias de los mercados tal y como los conocemos, se han excluido los productos de mascarillas, geles hidroalcohólicos y guantes procedentes de fabricantes que no operan en España.
- El Mercado Covid-19 ha decrecido nuevamente y se mantiene desde la semana pasada incluso ligeramente por debajo de los niveles de 2019, presentando un decrecimiento de un -8,2% con respecto a la misma semana del año pasado. Este decrecimiento es conducido por todas las categorías salvo prevención higiene (mascarillas, guantes y geles hidroalcóholicos). Sin embargo, si atendemos al acumulado desde la semana 6, todos los segmentos que conforman este mercado presentan crecimientos a doble dígito, salvo prevención higiene que crece un 1.065%. De nuevo, los productos de mascarillas, geles hidroalcohólicos y guantes procedentes de fabricantes que no operan en España han sido excluidos del informe .
- El canal online se mantiene una semana más creciendo a triple dígito, un 220% en la w23 2020 con respecto a la misma semana del año anterior, y rompe con la tendencia de decrecimientos semana a semana que observamos durante el mes de mayo (4% w23 2020 vs. w22 2020)