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Presentación
Análisis del mercado farmacéutico con efecto del COVID-19 - Semana 21
Jun 02, 2020
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Una semana más (w21) se mantiene el crecimiento del mercado farmacéutico en el periodo acumulado desde el inicio de la crisis sanitaria hasta hoy en comparación con el mismo periodo del año pasado. Esto ocurre tanto para prescripción como para consumer health, si bien encontramos diferencias en los segmentos de este submercado.

  • La actividad en la farmacia se ha prácticamente recuperado en las últimas 3 semanas, si bien en la W21 nos mantenemos ligeramente por debajo de niveles del año pasado (-6%) atendiendo al número de tickets medio vendidos.
  • El mercado de prescripción en valores se mantiene creciendo en el acumulado desde la semana 6 a la 21 con respecto al mismo periodo del año pasado, situándose en 2,2%. Sin embargo, lleva 5 semanas seguidas por debajo de niveles de 2019 (-7,6% w21 2020 vs 2019), siendo las clases relacionadas con el aparato respiratorio y sistema locomotor las más castigadas.
  • Todos los segmentos Consumer Health presentan crecimientos en el mismo periodo acumulado de 2020 respecto 2019, salvo nutrición infantil (-4,0%). Además, PEC y PAC crecen significativamente esta semana en comparación a la misma semana del año pasado, en especial dermocosmética y accesorios sanitarios respectivamente. Por otro lado, tanto OTC como NUT se sitúan esta semana por debajo de niveles del año anterior, si bien es verdad que nutrición infantil lleva todo el año por debajo del mercado de 2019 salvo por el pico que se vio en el momento del confinamiento.
  • El Mercado Covid-19 ha decrecido nuevamente esta semana y solo está un 1% por encima que la misma semana del año pasado. Este crecimiento es conducido por las categorías de prevención higiene (mascarillas, guantes y geles hidroalcóholicos). Si atendemos al acumulado desde la semana 6, todos los segmentos que conforman este mercado presentan crecimientos a doble dígito, salvo prevención higiene que crece un 1.000%.
  • El canal online se mantiene una semana más creciendo a triple dígito, un 293% en la w21 2020 con respecto a la misma semana del año anterior.

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