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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
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Análisis del mercado farmacéutico con efecto del COVID-19 - Semana 16
Apr 29, 2020
Esta semana (w16), el mercado ha conseguido cortar su tendencia negativa respecto a semanas anteriores, y continúa acumulando crecimientos tanto en unidades como en valores desde el inicio del Covid-19 en España si lo comparamos con el mismo periodo del año pasado (w16 2019 corresponde al periodo de Semana Santa).
- La actividad en la farmacia ha aumentado un 20% con respecto a la semana anterior, con una actividad en línea con la misma semana del 2019, si bien la W16 en 2019 coincidió con Semana Santa y por tanto, se registraron menos ventas.
- El mercado de prescripción en valores crece un 21,2% con respecto a la semana anterior, presentando un crecimiento del 25,5% frente a la misma semana del año pasado. El mercado de prescripción presenta un crecimiento acumulado del 6,1% desde la semana 6 a la 16 respecto al mismo periodo del año pasado.
- Todos los segmentos Consumer Health presentan crecimientos en valores respecto a la semana pasada y respecto la misma semana del año 2019. Además, todos los segmentos del mercado, a excepción de PEC dermocosmética y NUT infantil, presentan crecimientos en el acumulado desde que empezó la crisis respecto al año pasado.
- El Mercado Covid-19 crece un 18% con respecto a la semana pasada, y cortando también la tendencia negativa de las semanas anteriores tras el pico de la W11.
- El canal online crece un 7% con respecto a la semana pasada y un 412% con respecto a la misma semana del año anterior.
- Se ha incluido un apartado de Cataluña ya que el comportamiento era diferente al resto de comunidades.