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Presentación
Análisis del mercado farmacéutico con efecto de la COVID-19 - Semana 14 2021
Apr 20, 2021
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Comparamos el periodo acumulado desde el inicio de año con lo ocurrido en dicho periodo equivalente de 2020 (YTD 2021 vs. 2020):

  • La actividad en la farmacia continúa mostrando un decrecimiento en el precio medio por ticket de -6,4%
  • El mercado farmacéutico total tradicional decrece un -4,4%, principalmente debido al decrecimiento del segmento de Consumer Health: -10,4%. El segmento de medicamentos de prescripción también decrece aunque en menor medida (-1,9%).
  • Las clases que más sufren son los productos de Antigripales / Anticatarrales, productos tos y faringe, vacunas, analgésicos y antibióticos, muy castigados durante toda la pandemia. Las clases al alza también se mantienen, son productos como las mascarillas, los productos para dormir y los productos anticaída del cabello.
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