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Join IQVIA’s Launch Excellence web-series, wherein we explore the question of what it takes to achieve Launch Excellence in Oncology.
Oncology continues to be one of the growth drivers within the biopharmaceutical industry. Globally, the oncology market is forecasted to reach $440 billion by 2028, growing at 14-17% CAGR with the addition of an estimated 100 new treatments over the next 5 years. While this level of interest is evidence for large growth opportunities for global pharma companies, there are unique challenges to oncology launches that inevitably force companies to re-think launch and commercialization approach.
In this webinar, we will review key trends impacting oncology launches, explore components of a successful commercial model for oncology launch and share insights and learnings from an industry expert on successful oncology launches.
3 key takeaways:
- Trends and headwinds impacting oncology launches and reshaping the oncology landscape
- What are the success pillars to bringing new oncology innovation to market
- Examples of how pharma can create compelling value proposition for new innovation
Sr. Principal, Brand and Commercial Strategy, IQVIA
Global Launch Lead Oncology, Merck KGaA
VP, Global Commercial solutions, Launch Excellence, IQVIA
Sr Consultant, EMEA Thought Leadership, IQVIA
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