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Business intelligence tools are critical to driving cost effective and highly targeted HCP engagement strategies. As such, Life Science companies have made significant investments in supporting the implementation and architectural setup of these tools. However, low adoption rates are resulting in companies realizing only a fraction of the value. Get a preview of how IQVIA is bringing an "outside in" perspective to address this challenge, using multi-industry best practices, with an upcoming solution called the "Personalization Hub".
3 Key Takeaways:
Pooja Jain
Director of Product Management
Will O'Reilly
Associate Director of Product Management, Machine Learning
Antonello Moscatelli
Senior Principal