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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences Solutions
Healthcare Solutions

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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"Browse our library of insights and thought leadership.

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"Top Issues for Pharma to Watch in 2022 and 2023

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White Paper
Battling the Big Squeeze: How Understanding Demand and Margin Can Improve Brand Performance
As part of joining the global effort to proactively fight COVID-19, IQVIA is closely watching market, brand, payer, prescriber, and patient trends amongst many others.
Apr 17, 2020

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With news of nearly every manufacturer moving to a work from home environment, healthcare professionals limiting office visits to only those in immediate medical need, and many people deciding to stay home, COVID-19 will impact demand and manifest itself in both top- and bottom-line revenue pressures. And the longer the disruption lasts, the more pressure we will see. These demand and margin pressures are at the core of the "Big Squeeze."

With uncertainty on the duration or magnitude of the COVID-19 impact, the entire world is moving into unchartered waters. We must collectively deal with a rapidly evolving social, economic, and political landscape.

Globally and within the US, IQVIA is well positioned to help clients strategically identify how, where, why, and when challenges in demand and margin will impact business, operations, and strategic decision-making. Through gaining a better understanding of demand and margin forces, our clients are better informed and prepared for dealing with both known and unknown challenges as they emerge from this situation.

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