Europe, Middle East & Africa
Discover new research insights powered by secondary data and analytics.
Purpose-built research solutions
IQVIA research teams bring together a wide range of data assets, research methodologies, advanced analytics and deep domain expertise, including
- Primary market research (PMR) expertise: Each team brings a wealth of experience in survey design and execution, including proprietary methodologies and calibration techniques
- Therapy area expertise: We conducts thousands of PMR studies each year across every major therapeutic category
- Respondent panels: IQVIA’s OneKey database delivers HCP and HCO data from more than 100 countries
- Sample stratification: We combine OneKey data with our own panels to identify and survey only the most appropriate physicians based on what you need to know
- Technology and analytical expertise: Our proprietary algorithms can uncover trends and opportunities within your data, customized to address your critical business questions.
- Global scale, local insights: With researchers physically located in more than 70 countries, teams are ready with the breadth and depth necessary to craft relevant, actionable insights with the right context.
Plan, assess, track
IQVIA Primary Intelligence Solutions - Primary market research (PMR)
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Maximize the value of your brand with personalized, precise, and efficient communications.
Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.