Provider Solutions
Power your growth by reaching the right physicians and their patients.
WHO WE HELP
-
Pharmaceutical Manufacturers
-
MedTech
-
Emerging Biopharma
-
Financial Institutions
-
Government and Public Health
-
Health Plans
-
Hospital and Health Systems
-
Insurers and Risk
-
Medical Specialties
-
Patient Organizations
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
MedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover Innovations
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialties
Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
EXPLORE SOLUTIONS
Patient Organizations
Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
Webinar
"Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
REGISTER NOWBlog
How a Leading Health System Fuels Strategic Growth and Outreach with Data-Driven Insights
Oct 27, 2025
How a Leading Health System Fuels Strategic Growth and Outreach with Data-Driven Insights
In today’s competitive healthcare landscape, strategic growth demands more than intuition—it requires actionable, data-driven insights. A leading not-for-profit U.S. health system, fresh off a major multistate merger, faced the challenge of fragmented referral visibility and operational silos. Leadership needed a clear, data-backed view of how physicians and care teams referred patients across geographies and specialties.
The Challenge: Post-Merger Complexity
After expanding to dozens of hospitals and over a thousand care sites, the organization’s growth teams—including physician liaisons, strategy leaders, and business development—needed tools to guide outreach and acquisition. Internal-only insights were no longer enough. The health system required a comprehensive, claims-backed view of the referral ecosystem to drive competitive positioning and strategic planning.
The Solution: IQVIA’s Integrated Approach
After evaluating several vendors, the health system selected IQVIA for its superior coverage, industry-best imputed referral methodologies, and the breadth of data assets that could scale with its strategic ambitions. Decision-makers emphasized the strength of IQVIA’s physician roster, describing it as “the best starting point we had ever seen,” and appreciated the confidence it gave them in targeting provider relationships, outreach, and acquisitions.
- OneKey: IQVIA’s global cloud-based provider reference database delivers real-time data on over 11.3 million healthcare professionals and 743,000 organizations. It unifies physician and advanced practitioner data, reducing duplication and clarifying affiliations, specialties, and locations.
- Provider Strategy Solution (PSS): PSS connects longitudinal patient activity to individual providers across all sites of care, including prescribing and treatment decisions. It offers visibility into more than 1.8 billion medical claims, enabling understanding of provider performance, referral relationships, payer mix, and patient flow.
- Market Strategy Solution (MSS): MSS analyzes the market using longitudinal patient activity, drawing from more than 1.8 billion submitted and remittance claims annually. It provides actionable insights into patient demand, service line performance, care patterns, and payer reimbursement across specialties and regions.
Together, these solutions create a closed loop: OneKey ensures trusted provider reference data, PSS enriches provider profiles with claims-based insights, and MSS applies market-level analytics to illuminate patient demand and competitive dynamics. IQVIA’s consultants worked alongside teams to tailor solutions and maximize adoption across departments.
The Results: A Trusted View of Referral Dynamics
By integrating OneKey, PSS, and MSS, the health system transformed fragmented healthcare provider and claims data into a single, operational view of its referral ecosystem. Teams at every level now work from a consistent source of truth, aligning market strategy with day-to-day outreach. Executives cited the ability to understand referral patterns with greater accuracy as a key win, particularly in linking providers, payers, and patient flows into one coherent picture.
Even employees loyal to legacy tools were convinced by the completeness and value of IQVIA’s integrated analytics. As one AVP of Enterprise Intelligence noted:
“We chose IQVIA because of two things. First, the data. We know their snowball sample of claims is very strong and the best we saw among all vendors. Second, their imputed referral analytics are unmatched. And perhaps most important, they also have the most reliable physician roster we’ve seen.”
“We had people who were very loyal to the tools they had been using, as people often are. But two years into our contract, many of them came back and said, ‘This makes sense now. I get it.’ What surprised me most was seeing even the strongest advocates for other tools change their perspective once they experienced the difference with IQVIA.”
Looking Ahead: Extending Coverage and Operationalizing Insights
With a trusted foundation in place, the health system is exploring new ways to apply IQVIA data to strategic decision-making, including share of wallet analysis, growth projections, and physician workforce planning. Financial integration is another area of interest, combining market intelligence with financial data to scope opportunities and model return on service line investments.
A new priority is tackling “nontraditional leakage,” where patients bypass the system due to personal choice or preference for differentiated services. By uncovering these dynamics, the health system aims to design strategies that retain patients in pathways essential to long-term success. Leaders also highlighted IQVIA’s ongoing role as a partner, not just a data provider, with future priorities involving continued tailoring of dashboards, refinement of analytics, and co-developing new views to meet evolving market needs.
Ready to see how data-driven insights can transform your organization’s growth strategy?
Download the full case study for an in-depth look at the solutions, results, and future opportunities.