Case Study
Enterprise Information Management Purpose-Built for Pharma
Global pharma company transforms its information management environment to achieve confidence in data quality and accuracy of insights.
Jul 17, 2023
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A leading global pharma company partnered with IQVIA to develop their future EIM strategy. We supported the IT team to establish the foundation of a modern analytics platform to drive agility and an enhanced quality of their data assets by:

  • Migrating the client´s data to Microsoft Azure Cloud
  • Launching a data stewardship strategy and building an analytics data mart
  • Completing a full data inventory with documentation and normalized naming conventions
  • Enhancing end user capabilities by deploying IQVIA’s Next Best Action platform across 18 markets

After a three-year project, the client´s IT team was able to overcome challenges as data cleaning and integration across the company. The new analytics system includes 350 custom algorithms that now supports 27 sales teams and 68 brand teams located in different countries in their day-to-day campaigns and client engagements.

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