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Article
Decoding HCP Behavior: Strategies for Effective Omnichannel Engagement
Olivier Cadou, Global Head of Omnichannel, IQVIA OneKey
Sep 02, 2025
The article explores how life sciences companies can optimize engagement with healthcare professionals (HCPs) by adopting data-driven omnichannel strategies. It emphasizes balancing digital and in-person interactions, understanding individual HCP behaviors, and moving beyond traditional segmentation to improve treatment adoption and engagement effectiveness.
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