Commercial Solutions
Data, AI, and expertise empower Commercial Solutions to optimize strategy, accelerate market access, and maximize brand performance.
WHO WE HELP
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Pharmaceutical Manufacturers
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MedTech
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Emerging Biopharma
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Financial Institutions
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Government and Public Health
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Health Plans
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Hospital and Health Systems
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Insurers and Risk
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Medical Specialties
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Patient Organizations
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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MedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
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Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialties
Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
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Patient Organizations
Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
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Webinar
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WHITE PAPER
Customer Engagement Starts with a Single Building Block
Personalized and modular content: A new approach to delivering the right content to the right customer through the right channel
Jun 09, 2023
The pandemic has entirely changed the healthcare provider (HCP) engagement paradigm. Pharma organizations are moving towards a new model that's more personalized, customer centric, and omnichannel. So far for most pharma companies, the focus of investments has been on building more digital and virtual engagement channels as a means of reaching customers more broadly. Hyper-personalized, modular content is a key enabler of customer engagement. And all customer engagement approaches will need to be tailored to individual HCPs and markets. But post-COVID-19, HCP channel and content preferences have evolved (and continue to evolve), so truly understanding your target audiences is the first step in tailoring content. Download the white paper to learn more!
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Brand & Marketing
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Information Solutions
We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.