As the life sciences industry faces mounting market pressures, product launches become more challenging, and success more elusive. Can we adapt and reshape the narrative? This webinar, "A Brave New World: State of the Payer 2025," will reflect on past experiences and anticipate the next decade's strategies for navigating these challenges and achieving brand success.
Key Topics:
- Discuss 2024 Market Access year in review
- Present key trends and what to look out for in 2025
- 7 Strategies for success over the next decade
Speaker:
Luke Greenwalt
Vice President and Lead, IQVIA Market Access Center of Excellence
