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Reach the hidden insights for cutting-edge go-to-market strategies
May 16, 2022

The pharmaceutical industry spends up close to about $2.5 billion trying to get the drug out to the market. If you are not able to reach to the intended patient population, then that's a huge impact from a spend point of view, from a future growth point of view.

So, IQVIA omni-channel ecosystem is a suite of apps that can allow you to understand: Where do you want to go? What kind of patient population you want to target? What are the segments of the doctors that you need to reach out to? How much of channel engagement is that you want to have? How much of spend you want to look at one people to channels and get those insights into acting on them and on the next best action around the segmentation, around the implementation of engagement channels, the patient support programs. All this suite of applications allows you to work in a seamless ecosystem, in a synchronized way to drive your actions.

If you are able to coordinate and orchestrate your actions, that actually suit the needs of your customers, in this case, the physicians, you are going to get better stakeholder value from them. They are going to engage better with you. They're going to respond better to you.

The reason why this is so unique from an IQVIA point of view, and an industry point of view, is simply because today all these different activities are done and bought by the client from multiple vendors. IQVIA's Framework is helping them get the insights that they're missing today, and that plugs in nicely and seamlessly with other applications that they have. And they all are built on the IQVIA Human Data Science Connect Framework, which allows you to have a synchronized data transfer between all those different applications.

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