Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.


In this client interview, Mehul Lakhani, Commercial Analytics Director of Novo Nordisk, highlights IQVIA Global Market Insights' (GMI) pivotal role as a trusted partner and invaluable diverse global data ecosystem, such as ChannelDynamics, MIDAS and OneKey. He talks about the role GMI plays in empowering various segments of his organization with data-driven insights and enhances decision-making, and how this collaboration enables them to develop innovative solutions that directly benefit patients and healthcare providers.
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.