A steady stream of new and improved webinar and videoconferencing technology has given Life Sciences companies a powerful new tool for engaging with HCPs. Although these technological advancements have not lead to a decline in face-to-face promotional educational programs—as the personal connection at meetings is of the utmost value—when used correctly, virtual programs can maximize investments in KOL relationship-building.
A 7% increase in virtual programming over the past year (among IQVIA’s diverse client base) makes it clear that Life Sciences companies are utilizing their Speaker Bureau resources to enhance the reach and the value of their educational programming.
Life Sciences companies have a number of ways they can incorporate virtual meetings into their program mix. The advantage of having an end-to-end solution that incorporates both turnkey Strategic Meetings Management for face-to-face and virtual programming, is that virtual events can be overlaid on an existing program. This does away with ROI-eroding redundancy or other inefficiencies, leveraging economies of scale while remaining within a compliance-centered framework.
Virtual programming can enhance a client’s HCP knowledge-base in a number of ways, depending on how the programs themselves are structured. A flexible framework allows initiation from reps or from marketing, and each of these programs are managed differently:
Programs can be live-broadcast or web-based. Web-based programming has the flexibility of allowing for remote attendance, both on the part of attendees as well as the speakers. Web-based programming also can be conducted at an out-of-office venue. The greater scope of live-broadcast programming, during which the speaker is in a studio setting and content is disseminated to multiple HCP groups, is almost always conducted via out-of-office venues.
There is no one type of meeting or engagement that will fit every client, or every educational need, for that matter. But with an end-to-end system for disseminating this kind of information in a manner that is accessible for HCPs and simple for speakers and other KOLs, Life Sciences companies will ensure that their compliance-centric messaging is reaching all of the right people.
For more information about IQVIA Commercial Compliance, please e-mail commercialcompliance@iqvia.com or visit our webpage. Our experts leverage the industry’s leading technologies to deliver streamlined processes and improved efficiencies that solve your toughest engagement and transparency challenges. From automating and managing the entire HCP/O contracting lifecycle, to capturing, collecting, and reporting global spend; to planning efficient and compliant HCP meetings and engagements—discover how our solutions can make compliance easier for you.