Salesforce: What a Difference a Decade Makes
Capabilities driving the next frontier in sales and marketing applications
White Paper

It’s clear that 21st century technology consumers have outgrown 20th century legacy models. As we move forward, the age of machine learning, advanced predictive analytics, and artificial intelligence are leading the evolutionary changes.

Technology partners within life sciences organizations face increasing pressures to evolve their commercial models, products, and approach to meet growing business demands. Technology giants such as Google, Amazon, and Facebook have already shaped consumer expectations through their engagement with interactive, intuitive, and simple applications for consumers to accomplish their tasks. An evolution towards systems of engagement is underway, and now is the time to join that evolution.

The Salesforce Platform has joined this evolution, and is quickly becoming the industry standard platform to deliver complex applications in the cloud at a global scale. One way to accomplish this is by moving away from monolithic, on premise systems, to Platform as a Service (PaaS) and Software as a Service (SaaS) solutions. PaaS and SaaS solutions are better architected to enable the speed that business requires to evolve. Tools such as Lightning, Managed Packages, Shield, Big Object, and Heroku are giving rise to a new era of human centered design applications which are easier to use, faster to deploy, and operate seamlessly for global deployments.

Capabilities for today’s life sciences companies

A number of specific capabilities are ideally suited to deliver the complex requirements of the life sciences industry, including the data model, workflows, open APIs and mobile – plus machine learning and artificial intelligence, which are driving the next frontier in sales and marketing applications.


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