

Medical affairs can make or break a successful launch.
In this white paper, we will explore the critical contributions of medical affairs to launch success, where and when it should play a leadership role and examine the practical implications for making this happen.
How to navigate harsh realities in a highly fluid environment
Re-imagine growth with health system outcomes in mind
How to succeed in an increasingly unforgiving oncology marketplace
IQVIA experts share their goals for propelling healthcare forward
Network Science supports effective Thought Leader targeting for the best launch and commercialization outcomes
Providing insights into oncology biomarker testing from laboratory directors' perspective
Discover proven strategies and insights refined over more than 5,000 launches around the world.
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
IQVIA is using vast quantities of data in powerful new ways. See how we can help you tap into information from past trials, patient reported outcomes and other sources to accelerate your research.