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As a global community, IQVIA continuously invests and commits to advancing human health.
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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Deutschland Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
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MAIN/Solutions
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SOLUTIONS
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
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"Data in a Day

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
Publication
ChannelDynamics® Global Reference 2025
A valuable industry resource for pharmaceutical sales force and marketing channel performance
Jun 19, 2025
  • Library
  • ChannelDynamics® Global Reference 2025
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The ChannelDynamics Global Reference 2025 offers a unique overview of pharmaceutical industry sales force and marketing channel engagement trends worldwide.

Packed with data visualizations, competitive benchmarks, and market comparisons, this valuable report delivers a detailed analysis of 2024 global marketing trends, making it easy to assess key dynamics and apply insights directly to strategic planning.

It will equip you with the strategic insights needed to better plan channel investments, sharpen go-to-market planning, and inform commercial engagement.


Scroll down to explore the page examples

Key Global Metrics and Insights Include:

  • Investment trends by marketing channel, corporation, brand, and therapy area
  • Sales force effectiveness and rep equivalents (FTE) analysis
  • Omni-personal vs. omni non-personal investment growth
  • Channel impact, reach, and preference
  • Digital engagement sources and profiles
  • Net Promoter Score® (NPS®) analysis for leading companies
  • Oncology-specific investment patterns - and more!

We invite you to download the global overview, which provides a snapshot of the insights worldwide.


You can use these insights to:

  • Develop informed strategies that align with the latest omnichannel trends
  • Assess your marketing mix and resource allocation for maximum impact
  • Gauge your performance against industry leaders across global markets
  • Tailor your approach to HCP engagement based on channel preferences
  • Refine your digital presence in response to evolving engagement patterns
  • Benchmark leading players in the oncology market

Ready to leverage these valuable insights? Fill out the form to download the global overview and start transforming your marketing strategy today.

Sample Pages from the Global Reference

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