Flexible solutions. Responsive teams. Data-driven insights.


By leveraging the IQVIA Launch Excellence framework. EBP companies lack the resources of large pharma for pre-launch preparation, they typically start later on launch preparation and require a tailored and pragmatic prioritisation. Therefore, a matrix was built to prioritise launch activities/milestones based on the impact on the launch performance and timeline criticality. The result was a Launch Excellence toolkit including a detailed launch plan, with cross-functional launch activities and key resources and interdependencies, was deployed to the launch team. This was accompanied by a change management roadmap to address people and organisational challenges that are intrinsic to the DNA of EBP companies, necessary to support the execution of a successful launch.
Flexible solutions. Responsive teams. Data-driven insights.