Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. With pharma due to witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion are set to expire by 2029/2030, the time to prepare is now.
Join industry experts to learn more about the “five-step approach” that will allow you to take a deep dive into your established brands. This includes a look at: brand portfolio, brand strategy, brand path, tailored solutions, and the specific capabilities needed. Gain a clear and confident approach for established brand optimization and unlock your brand potential.
We’ll explore:
Michel Auvillain
Practice leader, Commercial Managed Services, IQVIA
Thomas Steffen
Principal Strategy Consulting, IQVIA
Matthew Walsh
Senior Director, GTM & Value Strategy, IQVIA Commercial Solutions
Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels
Maximize commercial performance for brand and portfolio success