IQVIA’s Share of Scientific voice™ assesses and helps to optimize the impact of Medical Affairs evidence and expert (Key Opinion Leader - KOL) engagement activities.
Medical Affairs teams are challenged to transform and empower the Medical Affairs function and deliver measurable strategic value.
Evidence generation, dissemination and expert engagement are key strategic pillars of Medical Affairs. Tracking progress on these activities is critical to product success.
Share of Scientific Voice (SoSV) measures the disseminations (publications and meeting abstracts) on your product and strategic topics compared to competitors.
SoSV uses IQVIA’s unmatched scientific database, which:
Set precise KPIs and KOL engagement plans
Measure ongoing impact for your product and key topics versus competitors
Measure your Share of Scientific Voice™ for each KOL
Gain actionable insights to refine your strategy and optimize impact
Integrate SoSV early in the process
SoSV is most valuable when integrated into strategic medical planning, with objectives and tracking shared with the brand team to assess impact versus competitors and optimize activities.
Accurate measurement of Share of Scientific Voice™ is only possible with a comprehensive data set, available from IQVIA.
Explore each drop down to learn how SoSV provides detailed analytics and actionable insights that are simple to interpret and apply.
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