Brand & Marketing
Grow your brand, now and through patent expiry
WHO WE HELP
-
Pharmaceutical Manufacturers
-
MedTech
-
Emerging Biopharma
-
Financial Institutions
-
Government and Public Health
-
Health Plans
-
Hospital and Health Systems
-
Insurers and Risk
-
Medical Specialties
-
Patient Organizations
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
MedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover Innovations
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialties
Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
EXPLORE SOLUTIONS
Patient Organizations
Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
Webinar
"Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
REGISTER NOWWhite Paper
Agile Brand Promotion – Powered by Next Best Action Insights
Use Next Best Action insights to optimize tactics and spend across personal and non-personal channels
Feb 16, 2023
We all know the way to our own homes, but most of us wouldn't hesitate to use an app that alerts us to potential roadblocks or recommends faster routes based on real-time conditions. We are still using what we know. We are still driving the car. The app simply makes us aware more quickly.
Now imagine having a similar capability to support your commercial team: the power of vast datastores, deep analytics, and timely, tailored recommendations. Imagine being able to harness data and analytics to serve up Next Best Action recommendations based on environmental factors (the market landscape, the access environment, and geographic variation); your company's specific capabilities; and portfolio, franchise, and product factors (clinical attributes, patient journey, product lifecycle, and behavioral triggers).
It is possible through Agile Brand Promotion (ABP) — more specifically, the advanced analytics at the core of this innovative model.
Related solutions
Commercial Solutions
Data, AI, and expertise empower Commercial Solutions to optimize strategy, accelerate market access, and maximize brand performance.
Information Solutions
We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.