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Article
Quantifying the Impact of the Customer Experience on Patient Support Program Outcomes
May 07, 2024
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  • Quantifying the Impact of the Customer Experience on Patient Support Program Outcomes

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Article written by IQVIA Patient Engagement Experts MELISSA CONNOLLY, Associate Principal, Strategy Consulting, JESSICA MESERVEY, Senior Principal, Patient Engagement, and ADAM SOHN, Vice President, Patient Engagement and Digital Health that outlines their work at a top ten pharma company in redefining their measurement framework to take in consideration both what customers need and how they experience it so they can now benchmark perceptions vis-à-vis its peers.

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