HEALTHCARE PROVIDER MARKETING SOLUTIONS

Grow referrals with smarter HCP marketing

IQVIA connects verified HCP data, multichannel activation, and physician liaison workflows so you can target HCPs precisely and measure referral growth.
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HEALTHCARE PROVIDER MARKETING

Referral growth starts with better visibility

Referral growth starts with knowing which HCPs to engage next. IQVIA connects first-party HCP data, multichannel activation decisions, and liaison workflows on one foundation, so your team can prioritize high-opportunity providers and grow service line referrals.
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One data foundation for every physician touchpoint

Prioritize the right physicians to drive measurable referral growth. Broadcast Email, AIM XR, social and programmatic advertising, PRM, and OneKey use a shared HCP data foundation, connecting clinician targeting, liaison activity, and referral analytics.

Broadcast Email

Broadcast Email

Reach 1.4M+ opted-in HCPs with service line-specific email, supported by whitelisting relationships across 100+ health systems.

Triggered Email (AIM XR)

Triggered Email (AIM XR)

See which HCPs are actively researching topics related to your service lines, then reach them with relevant, personalized content before referral decisions are made.

Social and Programmatic Advertising

Social and Programmatic Advertising

Target verified HCPs across social, programmatic, display, and Google search, with 79-80% Meta match rates (35-50% on LinkedIn).

Provider Relationship Management (PRM)

Provider Relationship Management (PRM)

Give liaisons one workspace for visit prioritization, relationship scoring, activity tracking, and referral outcome attribution.

OneKey Provider Reference Data

OneKey Provider Reference Data

Understand your market, how organizations connect, where HCPs practice, and which ones your team should prioritize, so targeting and reporting start from a trusted source.
1.4M+

opted-in healthcare providers reachable across email, social, and programmatic display.

100+

hospitals and health systems partner with IQVIA, including 17 of the top 20 U.S. News-ranked organizations.

~19M

emails sent monthly to more than 5M active and addressable HCP contacts, with 100+ medical institutions trusting IQVIA for email delivery.

BENEFITS

Turn HCP outreach into measurable growth

When data, activation, physician liaison activity, and referral analytics work together, you can prioritize higher-value opportunities, coordinate outreach across channels, and connect HCP marketing to service-line growth.
22:1 ROI with physician outreach at Johns Hopkins Medicine
Johns Hopkins Medicine needed more patient referrals to their Proton Therapy Center, which required reaching the right referring oncologists at the right time. However, highly specialized cancer treatments require detailed discussions with physicians to explain how they benefit patients. Using AIM XR, Johns Hopkins Medicine identified 15,901 physicians actively researching relevant cancer topics.
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Most health systems use similar tactics during USNWR season, so we are constantly looking for ways to stand out. Whether it is refining our physician targeting or layering in programmatic, we are focused on being more strategic, not just louder.
Their imputed referral analytics are unmatched, and they have the most reliable physician roster we’ve seen.
National Reputation
Marketing Director Large Midwestern Academic Medical Center
AVP
Enterprise Intelligence Multi-State Health System
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Ready to grow referrals with better data?
Talk to our team about your service line goals, and we’ll show you how to grow referral volume.
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Triggered email grew pediatric oncology referrals.

Situation

A top children’s hospital wanted to increase awareness and referrals for its pediatric oncology program by reaching high-value referring physicians at relevant moments.

Challenge

The team needed to identify relevant HCPs as they researched oncology topics and engage them with timely, relevant communications to influence awareness and referral behavior.

Solution

IQVIA Digital’s AIM XR observed HCP research behavior across 5,000+ medically relevant sites and the hospital’s website, triggering emails within 24 hours of interest.

Results

The program delivered a 32% open rate and generated 31 net new referrals from 23 net new referrers to the hospital’s oncology services.

LEARN MORE ABOUT HCP MARKETING

See our latest on HCP marketing

Fact sheet

How do you reach HCPs beyond the inbox?

See how IQVIA uses opted-in provider data to extend campaigns across social and programmatic channels.
Fact sheet

How can you act on HCP interest when it matters most?

See how IQVIA Digital’s AIM XR helps you reach HCPs with more timely, relevant engagement, using digital behavioral insights from 1.4M+ HCPs.
Webinar

What does intent-based HCP marketing look like today?

See how health systems use behavioral signals to optimize provider outreach and strengthen referral marketing programs.

How IQVIA Digital’s AIM XR supported oncology referral growth
See how behavior-informed physician targeting supported an oncology outreach program that achieved a 22:1 return on investment.
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Physician marketing insights on demand
Explore guidance on physician liaison strategies, referral leakage, HCP digital marketing, and service-line growth.
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Frequently Asked Questions

Answers to common questions about HCP marketing and physician referral growth.

IQVIA turns HCP research signals into timely, measurable outreach. For a top children’s hospital, AIM XR identified high-value pediatric oncology providers, triggered emails within 24 hours, achieved a 32% open rate and generated 31 net new referrals from 23 net new referrers.
Physician liaison software helps field teams prioritize visits, track activity, score relationships, and connect outreach to referral outcomes. IQVIA’s PRM adds provider intelligence and workflow support so liaison teams can focus time on higher-opportunity physicians, relationships, and service lines.
Start with attribution. Connect outreach to observed referral behavior, then apply service-line economics to quantify return. Johns Hopkins Medicine used this approach to document a 22:1 ROI on proton therapy outreach, linking net new referrals to the financial value of each patient.
Launch timing depends on the program, audience, and channels. AIM XR can act on observed HCP research signals, and the targeted emails based on these signals can be deployed to reach physicians at timely moments, such as when they are researching new cancer treatments.
No. Digital extends the reach and timing of physician liaison programs rather than replacing relationships. Data and engagement signals help liaisons prioritize high-opportunity physicians, while field teams continue to build relationships, manage outreach, and connect activity to referral outcomes.
IQVIA can build social and programmatic audiences from first-party, opted-in deterministic HCP data, supporting more precise targeting and consistent measurement across channels. Campaign-specific compliance, consent, privacy, and channel requirements should still be confirmed before activation.
Referral leakage can limit service-line growth when patients are referred outside the system. A structured approach uses referral analytics to identify leakage by provider, geography, and service line, quantify opportunity, then prioritize outreach to high-opportunity or at-risk referrers.
Physician data quality affects audience selection, digital match rates, liaison efficiency, and measurement. A consistent HCP data foundation helps teams identify and target the right providers across channels, align outreach to the same physician identity, and connect engagement to referral outcomes.

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