HEALTHCARE MARKET INTELLIGENCE SOLUTIONS
Is your strategy connected to market data?
Connected solutions to help you turn insights from market demand, referral patterns, reimbursement and consumer spend into defensible decision making.
HEALTHCARE MARKET INTELLIGENCE SOLUTIONS
Is fragmented data limiting your growth strategy?
Health systems typically lack a connected view of data to make confident strategic and financial decisions. IQVIA connects provider, patient, claim, payer and reimbursement data in one platform, so you can prioritize the right opportunities.
One clear, connected view of your healthcare market
Provider Strategy Solution (PSS)
Provider Strategy Solution (PSS)
PSS uses claims data and IQVIA’s Precision Referral Intelligence methodology to support healthcare provider referral data analytics and patient leakage tracking across care sites.
Market Strategy Solution (MSS)
Market Strategy Solution (MSS)
Apply health system market intelligence from one of the largest healthcare data assets in the US to analyze patient demand, service-line performance and payer mix by geography.
Provider Relationship Manager (PRM)
Provider Relationship Manager (PRM)
Use physician relationship management software integrated with existing healthcare CRM tools to track referrals across 11.1M+ HCPs.
OneKey Provider Reference Data
OneKey Provider Reference Data
Target, segment and engage HCPs more precisely using quality, up-to-date data from the largest healthcare provider database in the US, covering 751K+ organizations and 7,600+ hospitals.
Healthcare Utilization Forecasting
Healthcare Utilization Forecasting
Plan your capacity with patient volume forecasting down to zip code. 1M+ models across 30 service lines help you project demand 3,5 and 10 years out.
Consumer Share of Wallet
Consumer Share of Wallet
Use consumer health data analytics to see where patients spend healthcare dollars by condition, organization, and demographic.
Custom Analytics
Custom Analytics
Bring us your business challenge. Our deep healthcare expertise, combined with one of the industry's largest claims databases, provides the actionable, decision-ready intelligence to solve it.
BENEFITS
Five outcomes you can put in front of your board.
Use connected healthcare data intelligence to reduce leakage, strengthen strategic planning, grow HCP relationships and give analysts trusted data while consolidating vendors on one platform. Drive measurable results from strategy through execution.
A health system built a single view of referral activity.
After a large multistate merger, a leading not-for-profit health system had dozens of hospitals, over a thousand sites of care and no trustworthy view of how patients moved through the network. The organization’s leadership chose IQVIA for its broad data coverage and flexible, integrated solutions. IQVIA’s data was hosted in the health system's environment and connected to existing BI dashboards.
GET IN TOUCH
How can we help you achieve your growth plan goals?
Our sales team will answer your questions and show you which solutions can guide more confident growth decisions.
How integrated referral intelligence can drive growth
LEARN MORE ABOUT MARKET INTELLIGENCE
See our latest on market intelligence
Fact sheet
How do liaisons prioritize provider visits?
Use PRM insights from 11.1M+ HCP profiles, a 180-day digital lookback and monthly refreshes to inform outreach strategy.
Fact sheet
Which service lines have the highest patient leakage?
See how PSS connects claims, referrals and payer mix across sites of care to pinpoint where volume is leaving.
Fact sheet
Which markets should you expand into?
MSS provides deep visibility across patient demand, service-line performance and payer coverage across geographies.
Drive referral growth with smarter engagement.
See how health systems pair healthcare provider intelligence with field-ready outreach to establish stronger relationships that increase referral volume.
More on health system growth
Fact sheets, case studies and articles on referral analytics, market intelligence, demand forecasting and physician engagement.
Frequently Asked Questions
Answers to common questions about healthcare market intelligence and growth strategy.
Healthcare market intelligence consolidates market, provider, claims and consumer data into a single view. Strategy teams can use it with internal data to prioritize opportunities by service line and geography, spot patient leakage early with claims-based evidence.
PRM software helps liaison teams prioritize outreach using provider profiles, digital behavior and engagement signals. Pair it with PSS referral intelligence to see where volume is moving, identify at-risk relationships and focus outreach where it can have the most impact.
Programs stall when liaison teams lack timely provider intelligence and clear outreach priorities. PRM brings provider profiles, digital intent signals and engagement tools together so teams can identify high-value or at-risk providers, personalize outreach, and act sooner.
IQVIA’s 1.9B+ medical claims and 5.9M affiliations help you track referral pattern shifts, patient origin changes and claims-based utilization trends by service line and geography. Use these leading indicators to complement your internal data with an external view of claims activity.
Market intelligence can help health systems understand patient demand, provider activity, payer dynamics and service-line trends across geographies. Use curated market and claims data within MSS to identify growth opportunities and guide strategic planning and action.
Consumer health data analytics by condition, organization and demographic, showing how much patient spending you capture, unlike competitors. Use IQVIA’s Consumer Share of Wallet insights to prioritize service line investments and optimize your outreach strategy.
Fragmented data sources, incomplete provider records and outdated organizational information make it harder for teams to start from insight rather than cleanup. IQVIA’s OneKey provides the governed, curated data required to make confident decisions across planning, marketing and recruiting.
Patient volume forecasting projects demand 3, 5 and 10 years out. IQVIA maintains 1M+ models across 30 clinical service lines at zip code, so planning teams can size capacity and plan staffing and beds.