WHEN IT COMES TO SPECIALTY DATA, UNDERSTANDING EVERY TRANSACTION IS CRITICAL.
With the increasing significance of specialty drugs, organizations are now required to trace sales back to small specialty pharmacies where available data is often low-quality. To better understand sales activity and assess ROI, organizations need clear visibility into how and where products are being distributed and sold at the retail level.
Unfortunately, many organizations still lack the ability to properly trace specialty sales data from contracted pharmacy outlets to standardized business accounts and the work involved is often time-intensive and manual. This issue is exacerbated by the challenge of appropriately defining 'master' outlets which leads to a risk of 'over-merging' business accounts.
Download this fact sheet to learn how your organization can align outlets that reference account relationships into a centrally managed outlet hierarchy to support account-based selling models and revenue goals.
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