Is digital health moving beyond an initial phase of hype and entering a new phase of practical integration into care?

Over the past few years, all major stakeholders – developers, healthcare providers, payers, policymakers, and life sciences companies – have been revising their initial approaches to ensure digital innovation delivers tangible value to health systems and patients.

The recent IQVIA Institute report on Digital Health Trends 2025 explored these new approaches and their impact on the digital health landscape/ecosystem:

• Developers who have struggled to scale their solutions are now building broader solutions that better address stakeholder needs and integrate into care.
• Policymakers are refining national approval pathways and health technology assessment criteria,
• Payers are introducing value-based and volume-based payment and price caps, and
• Life sciences companies are more systematically exploring and vetting digital health partnerships.