Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
On average, post-pandemic launch trajectories underperform and are declining. Resilient launches generally combine a strong clinical story, reduced healthcare burden, and high levels of engagements.
IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence for your brand.
The “six month” window still applies meaning most launches have only one shot at success.
80% of launches continue as they start in the first six months.
Most companies even well resourced and experienced struggle to deliver excellence across launches and consistent launch excellence are even harder to achieve the more frequently you launch.
With over three decades of experience and a deep analysis of over 1000 innovative launches, IQVIA knows what it takes to achieve launch excellence.
IQVIA offers end-to-end strategic support throughout launch planning, execution and monitoring.
Global launch excellence is a comprehensive and cohesive way to fully optimize on all launch opportunities.
Research on post-pandemic launch excellence identified three key environmental challenges that require a new approach: patient access, HCP access and market access.
To succeed, companies must change how they prepare for launch with renewed focus on three key areas:
IQVIA offers a connected approach structured around five foundational success factors to achieve launch excellence.
Join IQVIA in its Launch Excellence web-series, where we build on our Launch Excellence framework to explore challenges and key drivers of commercial success for new launches in rare and orphan disease.
Visit IQVIA’s Launch Excellence Podcast Series to learn more about the top issues and latest trends that are shaping the future of successful commercial launches. Gain insightful perspectives from industry experts in order to drive innovative and agile launches in a more complex patient journey.
Listen to our most recent episode below or click on view podcasts link to access all available episodes.
The 2023 Everest Group Life Sciences Operations PEAK Matrix® Assessment evaluated products from 28 companies serving the industry.
IQVIA was named a “Leader” and positioned highest of all companies surveyed.
Please click below to access the custom report for more details.
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.
IQVIA was the highest-scoring provider named in the Leader category.
Check this webinar to see how Generative AI applications can enable more successful brand launches and maximize your commercial ROI.
Explore where Generative AI applications can be embedded in launch workflows to improve efficiency, speed and decision making. Automate, augment, and speed up launch activities, prioritize key activities, and get real time alerts on market events to course correct and optimize launch planning and execution.
Based on the Launch Excellence VIII White Paper, this webinar analyzes the most recent IQVIA data on innovative prescription medicine launches in 8 key markets.
Join us to discuss ongoing economic challenges, longer term launch trends impacting commercial launch potential, and plans to achieve launch excellence in the future.
Join IQVIA experts in identifying what types of launches have proven resilient in the post-Pandemic environment and the new rules for an excellent launch in the future.
Also get the latest insights from our ongoing tracker with Oncology Specialists across the EU4, UK and the US on the impact COVID-19 has had on the backlog of treatments of Cancer.
Join this webinar to explore how Medical Affairs supports successful launch and go to market programs.
Review results of a unique primary research survey with a range of Specialists on how their engagement with Medical Affairs has evolved, the channels they prefer, and the content they expect them to support them with.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Understand how payers, providers, and patients define value, and accelerate market access for new and innovative products.
Maximize the value of your brand with personalized, precise, and efficient communications.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.