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Video
Uncovering Digital and Omnichannel Strategies Driving Customer Centricity
An IQVIA-Hosted Panel Discussion
Dec 05, 2023

Over the past several years, we've seen that while the importance of in-person engagement remains significant, the value of digital and virtual engagement has grown considerably. HCPs increasingly expect a variety of engagement channel options, and also want the ability to directly influence when, where, and how they are engaged by pharma companies. As a result, most pharma organizations have identified innovative customer engagement models and omnichannel strategies as a top priority.

During the pandemic, we also saw most biopharma organizations invest significantly in their virtual and digital marketing channels and technologies, in many instances trying to scale them almost overnight. However, few (if any) biopharma organizations can declare definitive success when it comes to effective customer engagement, and the industry as a whole is recognized as something of a laggard.

In this IQVIA-hosted panel discussion, industry experts explore what must be collectively achieved in order to move the needle and deliver more compelling and differentiating customer experiences going forward.


Moderator

MATTHEW SMITH, Senior Principal, New Commercial Models & Digital Health, Strategy Consulting, IQVIA

Panel discussion - Uncovering digital & omnichannel strategies driving customer centricity
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