Launch Tracking
Launch Tracking
In today’s dynamic environment it is critical to be sure you are monitoring the right information since physician behavior is increasingly influenced by payers, integrated delivery networks, and patients.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreMedical Device and Diagnostic Solutions
U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Evaluate launch performance.
Your launch brand is new to the market. What have you and your team done to ensure you know what is driving launch performance or hindering it? In today’s dynamic environment it is critical to be sure you are monitoring the right information since physician behavior is increasingly influenced by payers, integrated delivery networks, and patients. You may be wondering:
- Is patient acquisition where it needs to be?
- Do we have enough prescribers?
- Is payer support adequate?
Our best-in-class approach to innovative Key Performance Indicators (KPI) delivers insightful and actionable metrics, clear benchmarks, and a process for corrective actions to track launch performance.The IQVIA Launch Excellence team’s comprehensive launch tracking approach can help you:
- Establish benchmarks that align to reach forecast expectations
- Generate diagnostic hypotheses and recommend adjustments based on best demonstrated practices and experience in relevant therapeutic areas
- Conduct stakeholder analysis across the patient, provider, and payer landscape to understand factors that are driving or dragging performance
- Leverage the full breadth of IQVIA assets, including primary intelligence, refill analysis, brand sentiment, longitudinal data to assess valuation, investment level, Rx prescriber confidence, and sales alignment to help optimize launch performance
- Quantify, communicate and visualize performance against KPIs
OTHER US SOLUTIONS YOU MAY BE INTERESTED IN
Market Access Strategy and Analytics
Partner with IQVIA to navigate today’s increasingly challenging payer environment and maximize profitability across the full lifecycle of your product.