Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSOrganizations that have invested in cultivating a strong, mature orchestrated customer engagement (OCE) system may be looking for ways to get more insights from their data, or essentially, to get their data to work harder for them. By securing a robust master data management (MDM) system as a foundational layer, your organization can more efficiently employ a solid strategy of orchestrated customer engagement.
In order to properly leverage the power of your master data, it is important to make it work hard for you, in tandem with your OCE strategy. A typical situation may be one using a customer relationship management (CRM) program to run real-time segmentations of health care professionals (HCPs) and cross-national resource optimizations: If you base these calculations on incomplete information you risk obtaining biased or unappropriated results. Utilizing a strong MDM as the baseline ensures you have the broader foundation of data to benefit from, securing the highest value from a holistic approach.
Another activity that your OCE program is expected to do may be the automated assignment of HCPs to marketing campaigns: if a highly relevant physician had a low number of sales rep visits, this individual could be a priority recipient of the next marketing activity. The foundational MDM will provide to your OCE system complete information about all HCPs, including personal details as well as contact and channel preferences, so that the organization will be able to achieve a more dynamic engagement with those professionals through steady, consistent communication, increasing customer satisfaction and company image.
There are many other examples of situations where having foundational MDM will increase your OCE strategy, e.g., marketing material can be customized to groups of HCPs with similar interests, based on the tracking of HCP responses to material presented on tablet-PCs or websites. MDM will allow you to collate the information needs of these HCPs, expressed or tracked through any channel/media and will make them available in a complete and clean form to all operation systems that need them.
OCE involves any type of data including master, meta, reference, and especially transactional data. A strong OCE strategy becomes even more valuable when paired with a strong MDM program. MDM provides the underlying foundation to get the best insights from the data, ensuring the correct correlation between transactions and master data.
An OCE platform enables companies to manage an increasingly complex mix of direct and indirect communication channels, run effective campaigns based on actual customer needs and preferences, and achieve more productive engagement with all customer segments through consistent, targeted outreach. A mature MDM as a basis can enable the orchestration of all the data that are critical assets in running targeted sales and marketing efforts.
IQVIA’s OCE empowered by master data management MDM has shown to have a significant impact on commercial effectiveness, helping companies build stronger bonds of trust with their customers, improve brand loyalty, and achieve their commercial goals with greater ease and efficiency.
A purpose-built life sciences information management solution leveraging a multi-domain approach to manage enterprise data for consistent, reliable and faster access to insights.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
