IQVIA uses artificial intelligence (AI) and machine learning (ML) to deliver critical insights on target healthcare providers. So you develop an actionable strategy that achieves an unprecedented level of agility and focus.
Business rules shift. Markets expand and contract. Today's environment demands an agile sales strategy and tactical plan built on projections, not past results.
IQVIA's advanced statistical modeling can help you raise the caliber of sales force sizing and territory allocation, assessing the real-time impact of
A strong incentive program will align incentives with motivation and calibrate based on what works, and what doesn't. IQVIA brings combined analytic and in-person expertise to your organization to ensure incentive planning includes appropriate representatives, acknowledges market complexity, and is designed to shift according to geography, product line and measurable feedback.
For a new treatment with many competitors, the maker came to IQVIA to understand how provider engagement with a promotional program translated to a change in prescribing behavior.
IQVIA measured prescriptions written by program participant vs. comparable non-program participants. This documented the gain produced by the program -- and pinpointed a specific competitor whose prescriptions declined among promotional participants.
Deploy the right resources where and when needed, and help sales teams effectively engage with busy healthcare professionals.
Maximize the value of your brand with personalized, precise, and efficient communications.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.