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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences Solutions
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
U.S. Government Solutions

For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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"Browse our library of insights and thought leadership.

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"Top Issues for Pharma to Watch in 2022 and 2023

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Disease Awareness, Medical Strategy and Communication

Disease Awareness, Medical Strategy & Communication

Medical affairs and commercial teams are responsible for identifying KOLs whose advocacy can influence the success of your product, but that’s only step one. Life science companies have to engage with multiple stakeholders on the way to launching and maximizing the full potential of your product throughout the life-cycle.
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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Brand and Marketing Launch Advisory Solutions Disease Awareness Medical Strategy and Communication

Create pre-launch awareness. Prepare the market.

IQVIA understands how disease awareness can increase the market size of a therapeutic area by building awareness of a targeted medical condition or new therapy. Our framework for pre-launch disease education includes KOL mapping and profiling, scientific communication platform design, stakeholder communication and engagement, and medical organization set-up and support. IQVIA provides perspective on where to publish, what is required, HEOR considerations, and medical organizational structure design to develop strong medical strategies.

Our comprehensive communications expertise includes stakeholder engagement plans and communication channel blueprints that:

  • Identify thought leaders and constituents who will be strong disease and product advocates
  • Design a scientific communication platform including medical communication objectives
  • Develop supporting disease awareness messages in line with objectives and audiences
  • Identify data sources and data generation activities to support scientific and disease state education statements

Contact us and learn more about Disease Awareness, Medical Strategy and Communications.

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Market Access Strategy and Analytics

Partner with IQVIA to navigate today’s increasingly challenging payer environment and maximize profitability across the full lifecycle of your product. 
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