Case Study
Customer Adopts IQVIA OCE+ to Drive Better Engagement and Sales Growth
Aug 21, 2023
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See how a midsize life science company optimized field force execution by adopting IQVIA OCE+ to improve HCP engagement and drive sales growth. 

With OCE+, the customer saw strong results with rapid deployment through seamless CRM migration, increased adoption with AI/ML-guided engagements, and immediate sales uplift:

  • 4.9% increase in Total Prescriptions (TRx) 
  • 6.5% increase in New Prescriptions (NBRx)
  • Projected ROI of 8:1

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