Commercial and Brand: Healthcare analytics and Real-World Insights to maximize your ROI
“How are patients treated today? Which physicians should I target in launch?”
Brand Manager, Top 10 Pharma Co
“This launch isn’t hitting our pre-approval sales projections: are we reaching the right patient populations?”
BU Dir., Top 10 PharmaCo
“We’re not getting what we’re used to out of this commercial mix: how are our actions impacting initiations and switches?”
Marketing Dir., Top 10 Pharma Co
Real-World Insights for commercial success
Launch planning and tracking
- Understand the current treatment pathway and stakeholder dynamics
- Improve your provider segmentation and messaging from granular data insights
- Perform rapid adjustment of messaging/resource allocation at launch
Brand analysis
- Know your share of new patients and which specialties need more focus
- Understand your competitive threats (i.e. which competitor is being switched to the most)
- Analyse whether more new-to-brand patients are gained as add-on to existing therapy or as wins away from previous therapy
Commercial effectiveness
- Perform RWE-enabled marketing (e.g. targeting undertreated population)
- Improve field force productivity by focusing on the dynamic market
- Utilize Real-World Evidence to implement engagement services (adherence)
- Determine whether a marketing campaign has driven an increase in wins from a competitor
Key capabilities available
Dataset exploration
Profile and find your next real-world data assets
- ~ 100 IQVIA data assets available
- Extended catalog of 3rd party datasets (1000s)
Cohort building and market grouping
Create complex patient cohorts and market grouping in real time
- Interrogate any element of Electronic Health Record data (diagnosis, drugs, labs, etc.)
- Define complex patient cohorts re-using existing codelists and disease definitions
- Create custom markets, using ATCs and drug treatments grouping criteria
- Instantly apply your definitions across multiple countries, enhancing team productivity
Treatment insights
- Intuitive visualization for faster decision making
- Visualize usage patterns (switching, compliance, persistence, co-medications)
- Perform standardized healthcare analytics across countries
- Define your own market groupings to focus on the segments that interest you
