On-Demand Brand & Market Analytics
Harness advanced analytics to gain the commercial edge
Differentiating your product in a competitive market is challenging. The key is to find the unique value for your target patients. That precision is now possible by leveraging our capabilities in machine learning and artificial intelligence, coupled with advances in technology applied to clinically rich data. With 16,000 projects over the past five years spanning traditional analytics to advanced analytics that employ artificial intelligence, IQVIA is able to help you define and support differentiation in your specific therapy area.
- Drive launch excellence and increase sales force effectiveness with analytics that support market sizing, the patient journey, and burden of illness.
- Plan ahead and reduce risk via artificial intelligence.
- Use machine learning to drive commercial effectiveness through leading technologies that optimize data value to help differentiate your product.