Field forces face challenges of more channels, multiple influencers, greater competition for the customer’s time, and growing regulations. At the same time, sales teams need to deliver on brand and business unit revenue objectives. Life sciences customers require interoperable solutions that draw insights from all relevant data inputs to manage sales resources flexibly and compliantly.
IQVIA Sales Force Effectiveness (SFE) solutions support data-driven sales planning for pharmaceutical and medical device manufacturers. These offerings are delivered as cloud-based services directly to customers or as part of a consulting engagement from IQVIA or affiliate firms. These core solutions are
IQVIA Sales Force Effectiveness solutions empower life sciences customers to
IQVIA Sales Force Effectiveness solutions complement Orchestrated Customer Engagement (OCE). SFE solutions optimize resources across the enterprise, while OCE coordinates delivery of all customer touch points. Customers that adopt both SFE and OCE will benefit from a well-integrated experience across the entire sales process, from HQ planning to multichannel customer interactions.
Transform your commercial operations from disconnected silos to orchestrated departments with a platform built for healthcare customer engagement.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.